How Media optimization connected to search engine optimization.
First step in media optimization is how you defining media for example
<img src="your absolute address of img" alt="alternate text">
In above example source should be absolute address and alternate tab should be there otherwise both will detect as code error by search engine
Set image Resolution according to your need
Second thing the media should be in proper resolution i mean if you need resolution of 300×300 than your image should be in 300×300 resolution. If you need less res. image than no need to use higher resolution. image/video they only occupy storage and slow down your web page to load and detected as error specially by google.
And the image should be given proper name because if someone open your image separately in new tab than it's name will displayed net to your domain.
Example
So image should be proper name given related to your site or relevant to image content
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